When we sat down to start our own thing together three years ago we wanted to make something that wasn’t just another ad clearinghouse. Advertising is a broken business model, according to its foundersĪs reported on the WhatsApp blog by its founders Koum and Brian Acton: WhatsApp is a pun on the phrase What’s Up, which started as an alternative to SMS. In a few years, WhatsApp became a hit, and in 20, WhatsApp got $60 million from Sequoia Capital, with the first round of $8 million and the second round of $52 million. In 2009 WhatsApp got its first seed round for $250k. We just wanted to build a product that people used.“ That’s how they managed to build an app that made them show their status, and he added: “ We didn’t set out to build a company. “ It started with me buying an iPhone I got annoyed that I was missing calls when I went to the gym.” Why the Facebook-Jio deal is about transforming WhatsApp into a Super Appīrian Acton and Jan Koum, who had previously spent 20 years combined at Yahoo, founded WhatsApp in 2009.WhatsApp, social commerce, catalogs, and new messaging ad formats.What will the WhatsApp business model look like in the coming years?.Interoperability and products integrations.Will WhatsApp ever make meaningful revenues for Facebook?.
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